APO and African Development Bank Sign New Contract for the Promotion of the 2012 African Women Economic Summit

The African Press Organization (APO) (http://www.apo-opa.org) announced today the signature of a new contract with the African Development Bank (AfDB) under which APO will provide media relations services to promote the African Women Economic Summit to be held in Lagos, Nigeria on 13 and 14 July 2012.

APO will promote the African Women Economic Summit in and outside of Africa, by providing top of the range media relations activities, including press release wire distribution through Africa Wire®, online press conferences, documentary productions and distributions to TV channels in Africa.

“APO is the leader in media relations in Africa, this is proven by the continued trust that we get from Africa’s most important institution. Gender equality is a subject close to our heart so we are even more excited to be promoting the 2012 African Women Economic Summit 2012”, said Eloïne Barry, APO Executive Director.

Over the past 3 years APO has been in charge of promoting the 2011 and 2012 Annual Meetings of the African Development Bank, the New York Forum for Africa, the Asian-African Business Forum, the 2010 and 2011 Africa-France Business Meeting and more.

Reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites. Africa Wire® guarantees the most extensive reach to Africa helping communication agencies, companies, institutions and organizations engage with their audience in all parts of the continent.

Watch the video infographic on Africa Wire®: http://www.apo-opa.org/our-services/press-release-distribution-monitoring

Online press conferencing makes possible for a large number of journalists from different countries to participate in a press conference without travelling. It’s cost and time-effective, climate friendly, and a unique way to disseminate messages across a large number of countries, in real-time.

Watch the video infographic on Online press conferencing: http://www.apo-opa.org/our-services/online-press-conference

Contact:

Aïssatou Diallo

sec.sg@apo-opa.org

+41 22 534 9675

About APO

The African Press Organization (APO) (http://www.apo-opa.org) is the leading press release wire in Africa, and the global leader in media relations related to Africa.

 

With headquarters in Dakar, Senegal, the APO owns a media database of over 25,000 contacts and the main Africa-related news online community.

 

It offers a complete range of media relations tools such as press releases wire and monitoring services, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and events promotion.

 

The APO provides free services to African journalists, innovative communications products to communication agencies, companies, governments, and supports many international institutions and NGOs in their strategic communications.

 

Source: African Press Organization (APO) – Press Release – 10 July 2010