By Nicholas Pescod – AfricanBrains
According to TechTalkAfrica, Eskimi announced that they will be launching a mobile money marketing platform that will include special tools to acquire, educate, and research customers.
Eskimi is the largest mobile-based social networking platform in Africa. The platform aims to connect Africans with other Africans.
CEO Vytautas Paukstys said Eskimi has spent three months developing tool for mobile money operators to reach out to customers through social media and the mobile web.
“For the last 3 months we were working on the tools for mobile money operators to acquire customers through social media and mobile web,” Paukstys said. “We now can announce the successful launch of the mobile money marketing platform that can be used to acquire customers for mobile money operators.”
The customer acquisition platform forces the users to enter their name, last name, and other important information needed to meet the KYC requirements.
“Eskimi has a unique offering as we know our customers very well. That means that we can not only deliver quality customer acquisition campaigns, but also target the campaigns to the segment mobile money operators need,” Vytautas said. “We can ask customers about their current preferred payment methods, target the campaign messages by age, location, education levels.”
Paukstys spoke about the situation of mobile money in Africa’s largest nation, Nigeria.
“The main challenges for mobile money operators of course starts from customer acquisition. With the number of licenses issued, mobile money operators will face fierce competition for channels to grow their customer bases – both online and offline. However, after the customer base is acquired mobile money operators need to work on their usage, activity and retention. This needs quality services that can be offered through mobile money. Currently the offering is still very poor.”
Eskimi will be creating a mobile-commerce market place to help the Cashless Nigeria project. The company is also calling on music, movie, mobile content industries to join them in creating more services that can be sold on mobile platforms.
“By offering a wider range of services accessible through Eskimi we plan increase the value to our end-users, but also help Nigeria’s cashless initiative by educating people to use safer and more innovative ways of payment”,-added Vytautas Paukstys.
Not long ago, Eskimi hit 7 million customers and became the largest mobile social networking for Africans to meet new people in Africa. According to reports Eskimi largest market Nigeria, with more than half of it’s members calling Nigeria home. The company is recruiting sales teams in Nigeria and Ghana, and will be expanding in other African markets.