How would you like to own your own African city? Nairobi perhaps? Casablanca or even Accra? Well now you can – in a sense. Million Dollar Earth allows you to unify your social media outlets in one location while associating your brand with a unique city or iconic landmark.
Mixing beer with creativity was what it took to imagine MillionDollarEarth.com. Longtime friends Ryan Hart, a twenty six year old entrepreneur, and web designer Scott Dahl’s conversation flowed to the success of Alex Tew’s Million Dollar Homepage. Both admired the simplistic genius of selling a million pixels of ad space at one dollar a pixel, but felt that the idea could be improved upon. “What would happen if that idea could be reapplied so that someone could “own” the virtual pinpoints within Google Maps,” Hart mused. “Someone could virtually own an entire city.” Plans began forming and soon they reached the final product: MillionDollarEarth.com. Clients can now purchase one of 1,000 cities worldwide for approximately a thousand dollars each. Primary pricing is based on each city’s audience or population size. Each city comes equipped with many options included on its map tab including: a Facebook fan page, Twitter feed, YouTube videos, as well as a custom text box.
Both Hart and Dahl are passionate about using the platform and the proceeds from MillionDollarEarth.com to make a difference in the lives of people around the world who do not have safe water to drink. Ten percent of the proceeds will be given to Charity: Water, a non-profit organization dedicated to bringing clean and safe drinking water to millions of people developing nations. “Online there has been no unique voice in advertising,” says Hart. “I want this website to change that and be the creative wall for businesses to hang their advertisement on.”
There are 1,000 pins for an average of $1,000 each, totaling $1M in advertising space. The 20 most expensive pins show at any time. Link Directly to your pin, for example, www.milliondollarearth.com/johannesburg
What’s more, you can sell your city or landmark on for a profit if someone wants to buy it from you.
At present, Million Dollar Earth is running a campaign on indiegogo.com and have until 31st August to raise $12,000 to purchase the annual Google API License. They have already reached and reinvested $29,000+ in sales, 70% of which are international, have visitors 101+ countries, and translated the website into 33 different languages.
You can help fund the campaign and receive 50%-85% off a city, landmark, zip code, or continent of your choice. First come first serve, browse the website and use the tool in the lower left to find what cities are in each price level, then include your top 3 in your pledge to reserve your spot.
If that’s not incentive enough to get involved, Million Dollar Earth have teamed up with HomepageAfrica.com so anyone who buys an African city or landmark will also get free space for the country of their choice on Homepage Africa, forever.
Check out the video for more information about the indiegogo.com campaign.