The global mobile education market reached worth over US$43 billion in 2014. The market is projected to grow at a CAGR of 14% during 2014 and 2020. Africa will exhibit the highest growth rate in the world in mobile education uptake. The African mobile education market is projected to grow at a CAGR of 52% during the forecast period. North America will remain the largest market by revenue during the forecast period, while Asia will remain the second largest market.
Bellingham, WA, March 20, 2015 –(PR.com)– The factors affecting uptake of mobile learning differ from region to region, but there are some global trends that are prime factor for the uptake of mobile education or mobile learning such as the growing consumer demand for mobile education, and increasing tablet adoption due to availability of affordable range of tablets.
Worldwide, surveys suggest that over 65% employees want their IT department to let them use mobile devices for office work. On the other hand, in 2013, almost all people engaged in mobile learning said they believed the mobile platform improved their learning. The single-most influential factor behind the massive drive of mobile learning in academic spheres worldwide is the rapid uptake of tablets in schools. Education ministries of different countries are coming out with national programs encouraging tablet uptake in schools, with many such initiatives being rolled out on a large scale. Asia, Africa and Latin America are the geographies where mobile learning VAS offerings are majorly prevalent currently.
Investments in mobile education show an inequality worldwide. During the last 5 years, over 80% of all such investments took place in the US, and just a meager 5% in the UK. The remaining 15% took place amongst few startups in the Philippines, Australia, Brazil and Japan. But, things appear bright for emerging markets such as Latin America and India, with their online industries set to evolve rapidly, and broad-ranging investments in mobile education expected.
For thought provoking cases of mobile education initiatives and investments with the related revenue earning opportunities for telecommunication sector in both the developed and emerging markets, please read TRL’s latest research – Vertical & Horizontal Worlds of Mobile.