The Madiba-inspired tourist attractions map has now been developed into a mobile phone app to further enhance visitors’ experiences.
The map was developed last year by South African Tourism in partnership with the Nelson Mandela Foundation.
Tourists and South Africans seeking out sites and attractions associated with the late South African President will now have all the information they need at their fingertips.
This is in commemoration of the 25th anniversary of Madiba’s release from prison.
The app features tourist sites as well as general places of interest in the four main provinces that defined Mandela’s life.
The sites range from the UNESCO World Heritage Site, Robben Island, where he was imprisoned and his post-Presidential office at the Nelson Mandela Centre of Memory to Qunu in the Eastern Cape, where he is laid to rest.
Tourism Minister Derek Hanekom said: “This app is inspired by a true South African icon and users now have the ability to find, experience and share some of the best attractions, places of interests and unique content we have ever been able to put together as part of this ‘Madiba-inspired tourist attractions’ offering.
“As we remember the historic year of Madiba’s release from prison, we would like to encourage everyone to use the app to discover some of the stories behind the legend.
“This is an exciting new layer to the map which has already proved to be hugely popular with the international and domestic travel trade.
“This app makes walking in the footsteps of Madiba much easier than before and greatly enriches visitors’ experiences of the attractions associated with one of the greatest men of our time, Nelson Mandela.”
The Minister launched the new app today at Liliesleaf in Rivonia, one of the places featured on the map.
Liliesleaf is also a place which was once the nerve centre of the liberation movement and a place of refuge for its leaders including Mandela. Guests were invited to test out the app’s offerings for themselves.
The GPS-enabled app uses location based services to establish which attraction the user is visiting and provides real-time information to enrich their experience.
This includes written information on the attraction, audio describing the attraction and other relevant information including contact details, map previews and photo galleries.
The app also gives users their proximity from other Madiba-inspired tourist attractions and includes an itinerary builder, helping to make it as easy as possible for those wanting to visit numerous attractions to best plan their route.
It also makes it simple for visitors to share their experience on social media and features a rewards system linked to visitors’ social media activity. The rewards system will also encourage visitors to visit more than one Madiba site.
The app is now available for download in English from the Apple iTunes store (iOS devices) and the Google Play store (Android devices). It will soon be available in other languages including Afrikaans, Zulu, Xhosa, Dutch, French, German, Italian, simple Mandarin and Portuguese.