SAA turnaround strategy takes off

Management and the board of South African Airways (SAA) are working around the clock to turn the airline’s fortunes around.

“The board of SAA has noted and accepted the Auditor General’s report,” says SAA CEO Vuyani Jarana. “The majority of the airline’s operations are sound, and we are building on this to ensure we break the loss-making cycle and transform the airline into a viable and sustainable entity,” said Jarana.

Jarana said all is being done to address the issues raised by the Auditor General’s office in its 2016-17 audit report.

To turn the national carrier’s fortunes around, the board which was announced by former Finance Minister Malusi Gigaba in October last year, has developed and approved a strategy aimed at ensuring success at the airline.

“The board has developed and approved a clear strategy and five-year plan to turn the airline around, and we are working closely with the board and the shareholder to ensure we succeed.

“SAA has had many previous turnaround strategies which have not been implemented before. This time it is different: we believe the vision outlined by the board is absolutely correct, and are committed to ensuring it is put into practice.

“We need a clean break with the past and a new approach to the future, and that is precisely what we are doing. We are acting with urgency to ensure the viability and sustainability of this crucial national asset,” said Jarana on Tuesday.

The CEO pointed out that the AG’s report was the first since the Auditor General was appointed as SAA’s auditors, having been appointed as part of the airline’s commitment to audit firm rotation.

The report released last week covers the financial year ending March 2017. Jarana said the report has “provided a fresh pair of eyes, particularly as the team went a number of years back where required to establish an appropriate baseline.”

Auditor General (AG) Kimi Makwetu tabled his audit reports in Parliament on Thursday showing that the airline had received a qualified report.

“The AG has given us a comprehensive diagnosis into key areas of our business and this has provided deep insights which will contribute to a fit for purpose group of businesses.”

The AG’s report forms part of SAA’s integrated report along with financial results for FY2016/2017, which are due to be announced later this month.

The airline has incurred a net loss of R5.569 billion (2015/2016: R1, 478 billion) and expects that its financial situation will not be much different for FY2017/2018.

Jarana said significant steps have already been taken as part of the turnaround strategy to take SAA to profitability in the medium term.

Details of the turnaround plan

The five-year plan and strategy require support and funding by the shareholder [National Treasury]. Meanwhile, the board and the shareholder are currently evaluating the appropriate terms for such support.

The immediate focus of the strategy is on liquidity management, balance sheet restructuring, cost management as well as revenue optimisation, which are intended to stem the losses and drive profitability.

The airline said steps taken so far include:

  • Improving governance by strengthening the board and its structures.
  • Injecting R10-billion capital into SAA to improve its balance sheet.
  • Addressing the leadership vacuum by filling key executive vacancies.

    In addition, network optimisation has been implemented on the domestic, regional and international route network to improve yields.

The London route will be served by an upgraded product and reduced to a single daily service. SAA had earlier announced that it will operate single daily flights from Johannesburg to London on a daily basis as of 20 April.

On Tuesday, the airline said the network changes are necessary as its route network remains under intense scrutiny with clear defined minimum profit margin target at route and network level.

A change hub has been set up as command centre for implementation of the change initiatives.

The R10-billion capital injection from National Treasury late last year has helped restructure the balance sheet and improve SAA’s equity position.

“However, it is important to note that SAA has never been properly capitalised, and any company has a defined maximum debt capacity beyond which debt becomes a burden. We need to do more and work closely with the shareholder to find lasting solutions that will materially improve SAA’s equity position,” said Jarana.

Jarana said while SAA faces financial challenges, it remains as a well-recognised and respected brand in the aviation industry.

“We have a great reputation and track record for passenger safety and our on-time performance is among the best in the aviation industry, as well as numerous air travel recognition awards.

“We can assure our stakeholders that the shareholder, the board and management are doing everything practically possible to address SAA’s financial status and to transform the airline’s financial, commercial and strategic position.”