East Africa – Procter & Gamble announced a commitment at the Clinton Global Initiative to bring clean drinking water to more than 2 million people in the Horn of Africa through its Children’s Safe Drinking Water Program. Since June, the region has suffered widespread famine due to drought, leaving over 17 million people in acute need of clean drinking water. This crisis has been identified by the UN as the most urgent humanitarian issue on the planet.
P&G and partners, including PSI (Population Services International), Save the Children, CARE, AmeriCares, Action Against Hunger, GlobalMedic and others, will provide more than 300 million liters of clean drinking water by providing 31 million water purification packets made by P&G. This commitment is estimated to prevent more than 10 million days of illness in the region and represents a total investment of more than $3 million.
“As P&G invests in a growing and vibrant business in sub-Saharan Africa, we have a responsibility to help improve the quality of life where we can,” said Procter and Gamble’s Chairman, President, and Chief Executive Officer, Bob McDonald. “There is great need right now in the Horn of Africa, and we are here at CGI to commit to provide clean drinking water to 2 million people impacted by the famine.”
President Clinton joined P&G at an event to announce the commitment. He said Procter & Gamble’s effort to improve lives with the P&G Children’s Safe Drinking Water Program is making a powerful global impact. “At the Clinton Global Initiative, we have a wide variety of members from business, government, and the nonprofit world who are working together to address this critical issue.” President Clinton said. “P&G is doing more than almost any other corporation to save kids’ lives by providing clean drinking water.”
Joining President Clinton and Procter & Gamble was actress, singer/songwriter and PSI Ambassador Mandy Moore. She spoke to those gathered about her work distributing P&G’s water purification packets in Africa and her belief in the significance of this commitment.
“As an ambassador for PSI, I’ve seen first-hand the power of the P&G and PSI partnership to provide clean drinking water where it’s needed most and truly save lives. The commitment P&G is making tonight is incredibly important. I’m proud to be a part of this work.”
This is the sixth consecutive year the P&G Children’s Safe Drinking Water Program has made commitments to touch and improve lives at CGI.
Source – CSR Daily Millicent Njeri / Press Release