Africa Point Ltd will be joined by Capital FM, East African Wildlife Society(EAWLS) and other partners, Saturday, November 19, 2011, as they plant 10,000 trees on Mount Kenya through an initiative that encourages the use of web based social networking to help save the mountain’s rapidly receding glacier. The trees to be planted at Gathiuro and Hombe parts of Mount Kenya will be the first installment of a total of 100,000 trees that will be planted by Africa point and partners within five years.
According to Africa Point managing director Andrew Muigai, global warming has seen glaciers on Mount Kenya receding at an alarming rate and scientists predict they could be wiped out soon if urgent measures are not taken.
“Research compiled by the U.S. Geological Survey (USGS) shows that seven out of 18 glaciers present atop Mount Kenya in 1900 had disappeared by 1986 and the remaining 11 glaciers had lost between 60 per cent and 92 per cent of their area,” said Mr Muigai.
Mr Muigai said the use of social media networking sites is rapidly gaining acceptance as a part of internet marketing strategies in many businesses worldwide, and this can be replicated in the environmental conservation arena.
“Everywhere we turn, we see the constant reference to social media. It is a wonderful tool to spread information to many people, in a very short time,” he said.
Africa Point believes this tree planting campaign will in the long run help reverse the adverse effects of global warming on the snow caps of Mount Kenya.
To learn more about the Save Mount Kenya Campaign and to participate, visit http://www.africapoint.com/savemountkenya.php. To learn more about Africa Point visit the company website – http://www.africapoint.com.
WHEN: Saturday, November 19, 2011 | 10:30 a.m. – 4:30 p.m.
WHERE: Gathioro and Hombe parts of Mount Kenya
Source – CSR Daily – Millicent Njeri / Press Release, October 17, 2011