The Nature Challenge Africa, a green business initiative launched in August 2011 by Worldwide Fund for Nature (WWF) Kenya, in partnership with NETFUND concluded with an Award Ceremony aimed to recognize entrepreneurs who came up with innovative, green business proposals aimed to empower entrepreneurs to develop businesses that drive ecosystem improvement, nature conservation and sustainable use of natural resources.
Eric Muthomi the winner of the challenge’s business proposal is based on processing bananas-production and marketing of high quality and nutritious flour for sale to health conscious customers. He managed to convince the judges on the positive environmental impact of his business and potential to create employment opportunities for Kenyans.
Muthomi won a working capital of Ksh 2million, marketing intelligence and technical support to bring his business plan into reality.
Mohamed Awer Director, WWF Kenya Country Office said: “The huge success of phase one for the Nature Challenge initiative encouraged us to expand our scopes and boundaries this year. The standard and number of entries this year was very high, which was particularly great to see in the current challenging climate. All the finalists of the challenge have been working very hard to develop green business proposals that are more sustainable and I want to congratulate the winners for leading the way in environmental practice.”
Eric Muthomi, winner of Nature Challenge Africa 2011 said: “I can’t believe I emerged winner the challenge which was very competitive. Am delighted that my efforts and ideas to drive green businesses and above all ensure that the conservation of the environment is adhere to, has been recognized. I look forward to pressing on further with our environmental efforts and I urge the business community to focus on environmental impact.”
The judging panel was made up of representatives from the Environment Agencies, finance and the business community.
Speaking at the event, NETFUND Chair Lady for Board of Trustees Anne Githinji said, “This country is endowed with unique environment of diverse landscapes which are attractive, valuable and form a resource base for our economic development. Apart from distinctive features, the environment is a natural resource capital that is the base for livelihoods and foundation contributing immensely to the national development. Needless to say, natural capital drives our economy and as such we need to embrace sustainable utilization to secure benefits for all generations to come.”
Second position was taken by Irene Mumo of Truways Enterprises- a food processing plant that specializes in processing and packaging of honey whereas the 3rd position was clinched by Johnson Gituma whose company focuses on renewable energy-mainly biogas digester kits and hydraulic ram pumps.
Source:- CSR Africa.Net – Millicent Njeri