In April 2011, Panasonic donated 1,000 Solar LED Lanterns to the United Nations Development Programme (UNDP) in Tanzania. This marked the arrival of a Life Innovation Container that had travelled across the sea from Japan to this off-the-rid village in Tanzania.
The innovation behind this was a stand-alone electrical power solution that integrates Panasonic’s energy creation, storage and saving technologies. Eighteen solar panes atop the container would generate electricity, which is harnessed in a storage unit that powers energy-saving home appliances such as a refrigerator and – to the excitement of Mbola’s children, who had never before experienced the power of video images – a television.
Panasonic aimed at delivering the Life Innovation Container with a vision to contribute to the education of the children and eventually the self-sufficiency of the village. It was more than just electricity – a journey to inspire dreams and visions of a brighter future.
During that bright April morning, a message from General Manager Michiko Ogawa of Panasonic’s Corporate Citizenship Group was read out at the event, in which she expressed her appreciation to UNDP Tanzania for the sympathy and encouragement the organization had offered following the Japanese earthquake. The message also outlined Panasonic’s policies, as the company aims to become the No. 1 Green Innovation Company in the electronics industry by 2018, to help solve the social issue of limited electrical infrastructure in African and other developing nations, and to contribute to the achievement of the UN’s millennium development objectives.
In the near future Panasonic has endeared to promote such efforts both through its business activities and through additional corporate citizenship activities. In the same ceremony, A UNDP representative expressed his thanks for the donation of the Solar LED Lanterns, saying that they will greatly improve the lifestyles of the people of the Mbola Millennium Village and demonstrate to them the great benefits of electric lighting.
Source: CSR Africa.Net – 11 Jan 2012