BBVA: a benchmark in communicating sustainability in social media

BBVA is fifth in the ranking prepared by SMI-Wizness of companies that best use social media not only to communicate their corporate responsibility policies but also to engage society to build a better world. This means BBVA is the only Spanish company to appear among the top ten, with companies like General Electric, IBM, Ford, Pepsi and Allianz.

The study authors have no qualms in proclaiming the Group as the leader in banking and highlights three major BBVA initiatives: bancaparatodos, Friends&Family and OpenMind.

In a short time BBVA’s corporate responsibility site, bancaparatodos, has managed to become the best reflection of the Group’s “working towards a better future for people” strategy. Its main strengths include the YouTube channel, the Twitter profile and the information included in and frequency of its publications.

The report identifies two new BBVA channels as benchmarks in crowdfunding and the ability to share content. The OpenMind website was created to spread knowledge in a more broad, open and participatory way, by creating a community that seeks to share knowledge for a better future. Based on the books published by BBVA each year, which are a series of articles on topics of high relevance and general interest written by world-class figures, the site links the academic world with an interested non-specialist audience.

In turn, Friends&Family is the first crowdfunding platform to be developed by a bank in Spain, making use of the latest cloud computing technology. Customers can post their objectives on the site, a goal that they hope to reach, and the site provides the tools for describing the project, raising awareness of it and managing and receiving funds within a secure environment with the confidence that BBVA provides.

Social Media Sustainability Index

The index, developed by SMI-Wizness, provides a detailed analysis of the best practices of communicating sustainability in social media. This year 100 leading companies were selected that have managed to reflect the fundamental values of social media in communicating the sustainability of their organization.

The main criteria in selecting these companies have been the ability to provide useful information, commitment to society, transparency, regularity in updating communication platforms, creativity in storytelling or the ability to share CR reports, among others.

 

Source: CSR Africa – 13 Feb 2012