Victorians Connect For Business In The Middle East And North Africa

The Victorian Connection, a Victorian Government initiative to develop investment and trade opportunities in global markets, was launched today in Dubai by the Minister for Innovation, Services and Small Business, Louise Asher.

The program will help Victorian expatriates and people who have lived or studied in Victoria stay connected with each other and everything Victorian.

The program supports the development of professional and personal networks that can provide market intelligence and identify and develop new investment, trade and joint venture opportunities for Victoria and its Middle Eastern and North African partners.

The program also encourages members to become ambassadors for Victoria, helping to raise the State’s profile and awareness of what the State can offer in global markets.

Speaking in Dubai, Ms Asher said The Victorian Connection Program was one of several initiatives the Victorian Government was putting in place as part of its new Trade Engagement Program.

“The Trade Engagement Program aims to step up Victoria’s focus on key global markets where our capabilities are a good match for local demands and can deliver more export, investment and jobs growth,” Ms Asher said.

Following the launch in the Middle East, The Victorian Connection Program will be launched in other markets identified by the Victorian Government as priority areas, including India and China.

Ms Asher said The Victorian Connection Program recognised that many productive investment and trade relationships are sparked, developed and underpinned by strong personal connections.

“It will be based around a professional social networking group hosted on LinkedIn and a series of professional networking events, supported by our Business Offices around the world.”

“The program will also be extended through The Victorian Connection Business Insight Series, an annual event in key international markets, with one event per year held in up to ten countries.

“The Series will position Victoria at the forefront of innovation and cutting-edge knowledge through exclusive functions for Victorian alumni with leading thinkers from industry and/or academia as keynote speakers.

“I anticipate that the Victorian Connection Program will thrive in the Middle East and North Africa region – which is a significant source of international alumni, repatriates and Victorian expatriates.”

Ms Asher was in Dubai leading Victoria’s largest ever trade mission to the Middle East, which includes over 100 companies and organisations in strategic industries such as food and beverage, agribusiness, infrastructure and water management.

Source: Middle East Events.Com – Press Release – 19 Feb 2012