The Future of Media Relations: APO Releases Video Infographics on Online Press Conferencing and Interactive Webcast

 APO ( today releases two video infographics on online press conferencing and interactive webcast, two services considered the future of media relations.

“Through the online conference tool, the African Press Organisation (APO) is re-defining the concept of ‘news conferencing’ and has created an easy platform for African journalists and newsmakers to share information beyond borders,” said Marcel Mbamalu, Business Editor, The Guardian, Nigeria.

“The quality in service provided by the APO is exceptional!” said Fathima Naidoo, Senior Media Relations Executive, Ernst & Young.

“As we find ourselves in trying financial times, we need to work diligently to put our resources in the right meetings and involved in meaningful conversations. APO offers a wide range of high-impact and cost-effective services to reach out to the pan-African news media,” said Nicholas N. Gouede, M.S. Programme Specialist, UNAIDS.

Online press conferencing makes possible for a large number of journalists from different countries to participate in a press conference without travelling. It’s cost and time-effective, climate friendly, and a unique way to disseminate messages across a large number of countries, in real-time.

Watch the video infographic on Online press conferencing:

Interactive webcast allows journalists based remotely to interact in a press conference held anywhere in the world. Not only journalists are able to attend the press conference in real-time, from any country and any computer connected to the internet, but they also are able to interact by asking questions.

Watch the video infographic on Interactive webcast:

“Most journalists cannot afford the expenses of air tickets and accommodation to attend an international press conference. Similarly, communication professionals are facing cost reductions, and their budget does not allow them to physically engage with journalists from all 54 African countries. With online press conferencing and interactive webcast, journalists now get the chance to participate in a press conference without having to move from their desk!” said Eloïne Barry, APO’s Executive Director.

Over the past three years, APO’s online press conferencing and interactive webcast solutions have been used by some of the world’s largest companies, institutions and organizations, out of which Western Union, Ernst & Young, the European Commission, the Food and Agriculture Organization of the United Nations (FAO), the African Development Bank, the United Nations Development Programme (UNDP), and the GAVI Alliance to name a few.

These press events have brought together hundreds of media worldwide, including Thomson Reuters, Associated Press, Bloomberg News, BBC World News, XINHUA News, Deutsche Presse Agentur (DPA), South African Broadcasting Corporation (SABC), Agence France Presse (AFP), Panafrican News Agency (PANA), along with many more local and international media corporations.

Request a demo:


Aïssatou Diallo

+41 22 534 9675

If you wish to embed the video infographics on your website please use the following codes:

For interactive webcast:

<iframe width=”560″ height=”315″ src=”” frameborder=”0″ allowfullscreen></iframe>

For online press conference:

<iframe width=”560″ height=”315″ src=”” frameborder=”0″ allowfullscreen></iframe>

About APO

With headquarters in Dakar, Senegal, the African Press Organization (APO) ( owns a media database of over 25,000 contacts and the main Africa-related news online community. It offers a complete range of media relations and consultancy services, such as press releases wire and monitoring services, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and event promotion.




Source: African Press Organization (APO) – Press Release – 12 June 2012