NEC Display Solutions Europe will be showcasing vertical sector expertise through its comprehensive range of AV and signage applications and software solutions advancements at the ISE 2013 trade fair.
On booth 4R24 in Hall 4, NEC will also be giving a live demo of VUKUNET, the recently launched automated ad serving platform that connects digital screens of Digital Out-of-Home (DOOH) network providers with media agencies to generate advertising revenue.
ISE is the world’s best-attended professional AV and electronic systems integration tradeshow, attracting global professionals as well as ever-growing numbers of end-customers. Last year’s show was visited by 40,000 attendees from 130 countries. ISE 2013, running from 29 – 31 January 2013 in Amsterdam RAI, Netherlands, will be the largest ISE ever, occupying all 12 halls of exhibition space.
Visitors to the NEC Display Solutions stand will meet company experts who can demonstrate and discuss NEC’s display innovations and solutions optimised for a wide range of vertical applications. These include: airport, control room, rental and staging, leisure and museum, retail, DOOH, quick service restaurants, utility/energy, education and corporate/conference environments.
In line with its solutions focus, show-goers can expect to experience first-hand a range of real-life scenario installations and software in action on the NEC Display Solutions stand. Of particular note, NEC will be displaying its recently launched solution VUKUNET – an ad serving platform for Digital Out-of-Home (DOOH) networks that delivers a technological step change in the way advertising campaigns are managed and delivered. VUKUNET turns any internet connected screen into an advertising face, which can generate incremental revenue for the screen owner. Live demonstrations, based on the first real-life advertising campaigns delivered through the system for selected partners in Germany and the UK, will be presented on the booth. Alongside this, NEC will exhibit its extensive portfolio of products, including desktop displays, large format displays, and projectors.
“We have had a strong year celebrating a decade of pioneering innovation, with quality public display products and developing our software solutions focus. Following the success of ISE 2012 as the biggest show yet for NEC Display Solutions Europe, we have grown our offering this year. We are excited to showcase our latest technology and software solutions advancements to the world’s professional AV and electronic systems players at ISE 2013,” says Stefanie Corinth, Senior Vice President Marketing and Business Development at NEC Display Solutions Europe.
Source: NEC Display Solutions – Press Release – 21 December 2012