Orange cellular retail store launching in SA

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Orange announced in a press release issued on the evening of Tuesday, 9 December 2014 that it plans to build on the success of its online store by launching a brick-and-mortar equivalent in Cape Town.

It also has plans to use the store as a physical point of of contact for an Internet service provider (ISP) operation it plans to launch in 2015, Orange said.

The store will be situated in Claremont, Cape Town, and is expected to start trading in January 2015.

News of the launch date of Orange’s own retail presence in South Africa comes after it told BusinessTech in July that it planned to open its first store before the end of 2014.

“The response to the Orange Online Store from the South African market exceeded our expectations,” said Sèbastien Crozier, CEO of Orange Horizons.

Crozier said that this led to a local warehouse being established to serve the South African market, and now the opening of the telecommunications service provider’s first retail store in the country.

Orange said that the store will offer a wide range of the latest gadgets and accessories, click and collect facilities, a drop off point for repairs and returns, and customer service on the Orange travel products for South Africans travelling abroad.

It will also act as a point of sale for the Orange Top-Up products.

Crozier said that in future, the store will also act as a point of service for the brands Internet service provider (ISP) activity in the country.

“Further to the Orange Wi-Fi offering in South Africa, our plans to launch as an ISP in 2015 will be made easier by having a point of service and contact with our customers,” Crozier said.

Orange said that it plans to open additional stores in the future, targeting “key provinces and geographical areas”.