In Middle East and Africa, SMEs are emerging at a rapid pace. There is a global trend of larger companies downsizing and outsourcing functions to SMEs for providing cost effective and efficient solutions.
At the same time, there has been an increase in marketing, sales, and support applications across SMEs. SMEs are handling these functions through CRM and social CRM tools.
Due to CRM adoption across SMEs, the industry is projected to witness a healthy growth rate. As of 2014, Middle East and Africa accounts for a share of 3.4% in the global CRM and social CRM market.
Key Players in the Middle East and Africa CRM and social CRM market are Salesforce, Microsoft, Oracle, Jive Software, and SugarCRM.
Get customization on this report.
Lack of availability of proper infrastructure facilities and knowledge to support this industry are some of the restraints in the Middle East and Africa CRM and social CRM market. However, this trend will transform soon, as enterprises are realizing the importance of CRM software across functions in any industry.
The report on Middle East and Africa CRM and social CRM market analyzes the adoption trends, growth potential, and key drivers and restraints of this regional market. The market report studies the various market segments based on industries, which are academia and government, automotive, transportation and logistics; banking, financial services and insurance (BFSI); consumer goods and retail, energy, power and utilities, healthcare, oil and gas, and telecom and IT.
The market segmentation is also done on the basis of organization size, which includes small and medium business (SMB) and enterprises. Microsoft, Oracle, Jive Software, and SugarCRM are some of the leading players in the Middle East and Africa CRM and Social CRM market.