Pretoria – Brand South Africa Chairperson Chichi Maponya has received the Media Tenor’s Africa Country Image Award on behalf of Brand South Africa, in Vienna, Austria.
Receiving the award on Friday, Maponya expressed her appreciation that South Africa was chosen as a recipient of this prestigious award.
“This Award shows us that the image and reputation of our country is on an upward trajectory.
“What needs to be done now is for each citizen of our country to play our part to ensure that we build on the successes at hand.
“Indeed reputation is a fragile asset which must be maintained and nurtured consciously and consistently by all stakeholders,” she said.
The results were based on a scientific media content analysis of 11 704 reports on Africa out of 457 738 reports on global TV and opinion-leading business and financial print.
A catalogue of 10 criteria was applied to the reports to gauge a country’s performance.
The criteria included basic visibility and no excess negativity, political performance, economic performance, social developments and leadership qualities.