MTN has scooped the 2017/2018 Ask Africa Icon Brands Award in the Mobile/Cellular Network Providers, and Internet Service Provider categories for the third year in a row.
Icon brands are those that are loved by South Africans across the age, income, race and language spectrum, and are brands that unite the nation. These brands define a common experience to which South Africans are committed to, and will even be sought out by the locals when they are travelling outside of the country.
Mapula Bodibe, MTN SA Executive: Consumer Business Unit, says the Ask Afrika Icon Brand Award bears testament to the strides that MTN has achieved in enhancing customer-centricity, providing value to its customers and improving network quality and coverage.
“We have recently increased efforts to better understand and relate to customers’ needs which is part of our commitment to drive business growth and transform customer experience. The substantial investment we have made in optimizing our network in the last three years is beginning to pay off, and the efforts we are making in improving customer experience across all our touch points are beginning to bear fruits,” says Bodibe.
MTN has invested approximately R33 billion over the last three years to expand its LTE coverage in metropolitan areas, and 3G coverage in rural and peri-urban areas. The network expansion programme in the metropolitan areas was focused on improving coverage along highways, and enhancing coverage indoors and in high-density areas such as malls and gated communities.
In sparsely populated areas, MTN expanded its 3G coverage to support data uptake, and also enhanced its 2G voice network to cater for millions of subscribers who are still using feature phones.
“This award is testimony to all the hard work that has gone into building this brand which has become synonymous with the ideals and vision that we all seek for this beautiful country. It affirms that we are on the right path of brightening our customer’s lives by providing them with the quality of service they have come to expect from us,” Bodibe concludes.